Are YOU Prepared?

These unconventional advertising techniques about being prepared for a natural disaster are getting a lot of attention. I must say I don't know all the procedures for preparing myself in the case of a big earthquake and I like the techniques this campaign is using, but it reminds me a little bit of those "Truth" ads about smoking, which I don't think do all that much.

How could a creepy picture like this not at least pique your curiosity?

While you're at it, why not check out the Red Cross Bay Area Prepare website if you're in the Bay Area, or find your local Red Cross for information about keeping yourself safe in your area.